Client Case Studies — 2017 to 2026

Work that moves
the needle.

Four engagements. Four entirely different challenges. The same disciplined approach: diagnose the real constraint, build the right system, measure what actually matters.

213
Engagements
$6.2M+
Revenue Attributed
18.7×
Avg. ROI
94%
Client Retention
About the Strategist
DMN
Daniel Michael Newland
Founder — TechStack LLC
Austin, Texas

Before digital strategy, there was a chair, a pair of shears, and a roster of clients most people only see on magazine covers. I spent years as a professional hairstylist working with celebrities and high-profile talent — an industry where reputation is currency, client trust is everything, and the difference between a good result and an exceptional one is almost entirely in how well you listen.

When I pivoted to digital, I brought the same discipline: understand what the person actually needs before you touch anything. I'm Danny — founder of TechStack LLC, based in Austin, TX. 17 years at the intersection of search visibility, brand architecture, and technology. I've built platforms from scratch, led full rebrands, managed boardroom relationships at the governance level, and deployed AI systems for clients ranging from solo operators to multi-location enterprises.

What separates TechStack isn't a proprietary framework. It's a blunt, accurate diagnosis of the real constraint on your growth — followed by precise, accountable execution designed to produce measurable outcomes. Every engagement is direct with me. I don't outsource the thinking.

“The problems were genuinely hard and the solutions required building something that didn't exist yet.
17yr
In Digital
213
Engagements
$6.2M+
Revenue
A-List
Pre-Career
SEO & AEO Strategy
Platform & SaaS Development
Brand & Commercial Positioning
Board-Level Digital Strategy
AI Search Visibility
Full Stack Development
Celebrity & High-Profile Clientele
Capabilities & Deliverables
Search
Visibility
SEO & Local Search
Technical SEO, Local Dominance & Multi-Location
Full technical SEO — crawl architecture, Core Web Vitals, schema markup, internal linking — plus local SEO for single and multi-location businesses. Google Business Profile optimization, citation building, and local pack dominance.
Technical SEO audit & implementation
Google Business Profile optimization
Local citation network building
Multi-location enterprise SEO
Core Web Vitals & page speed
Keyword research & content strategy
AEO
AI Search
AEO & AI Search Visibility
Answer Engine Optimization for ChatGPT, Perplexity & Google AI
Proprietary AEO framework that gets brands appearing in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews. Entity optimization, FAQ schema systems, brand mention tracking, and structured content built for AI extraction.
AI search visibility audit
Entity & brand markup optimization
FAQ schema & structured definitions
Content built for AI extraction
Brand mention tracking (3 platforms)
AEO Collective platform integration
Build
Full Stack
Full Stack Development
React, Node.js, Supabase & Production SaaS Platforms
End-to-end platform development from architecture to deployment. React 18 frontends, Supabase backends, Stripe billing, multi-role auth, REST APIs, WebSocket integrations, and Docker-based VPS deployment.
React 18 + Vite SPA development
Supabase backend + auth + edge functions
Stripe billing & subscription tiers
Multi-role dashboard architecture
Node.js + Express API development
Docker VPS deployment & nginx config
Brand
Identity
Brand Identity System
Logo, Color System, Typography & Guidelines
Complete visual identity systems with primary and alternate logo lockups, full color palette specs (Pantone/CMYK/RGB/Hex), typography hierarchy, icon libraries, and 40–60 page brand guidelines documents in InDesign and Word.
Logo design (all formats: AI, EPS, SVG, PNG)
24+ logo variants across lockups & color modes
Full color palette specifications
Typography system with scale & spacing
30–40 custom icons
Brand guidelines document (40–60 pages)
Web
Design
Website Design & Development
Responsive Sites, Landing Pages & Conversion Architecture
Semantically structured, WCAG 2.1 AA accessible websites with audience-path architecture, outcome-based messaging, full SEO foundation, Schema.org markup, and deployment on existing VPS infrastructure — no new hosting costs.
Responsive at desktop/tablet/mobile
Audience entry point architecture
Full SEO + Schema.org markup
WCAG 2.1 AA accessibility
Google Analytics 4 integration
VPS deployment — no new hosting cost
Rebrand
Strategy
Brand Strategy & Rebrand
Market Repositioning, Commercial Pivots & Name Strategy
Strategic rebrand engagements that go beyond logo swaps — market analysis, name strategy with SEO keyword mapping, commercial repositioning, GBP reconfiguration, and the document infrastructure to compete in new markets.
Brand audit & competitive analysis
Name strategy with SEO keyword mapping
Commercial positioning & buyer intent copy
Google Business Profile reconfiguration
Commercial bid packet design (CSI spec)
B2B pivot strategy & sales language
Board
Strategy
Board-Level Digital Strategy
Governance Frameworks, Board Presentations & Change Management
Strategic digital advisory for organizations where proposals must survive board scrutiny. Fiduciary-grade presentations, delay and pivot protocols, stakeholder alignment systems, and KPI frameworks that let boards measure ROI.
Board-ready presentation decks
Risk-calibrated strategy documents
Delay & pivot protocols
Cross-departmental stakeholder alignment
KPI baselines & ROI measurement frameworks
CRM architecture (HubSpot)
AI
Automation
AI & Automation Development
AI-Powered Apps, Trading Systems & Workflow Automation
Custom AI application development — from AI-powered newsletter engines and analytics dashboards to real-time trading applications with WebSocket data feeds, brokerage API integrations, and Claude AI-generated recommendations.
AI newsletter engines (automated curation)
Real-time WebSocket data applications
Brokerage API integrations (Tradier)
Claude AI-powered recommendation systems
Automated lifecycle tagging & tracking
Custom analytics dashboards
Print
Documents
Print, PDF & Document Engineering
Fillable PDFs, Bid Packets, Annual Reports & Stationery
Publication-grade documents engineered for professional audiences — CSI-spec commercial bid packets with fillable form fields, annual reports with custom infographics, certification materials, and complete stationery systems.
Fillable PDF forms (dropdowns, checkboxes, auto-calc)
Commercial bid packets (CSI spec divisions)
Annual reports (up to 25 pages, CMYK print-ready)
Certification materials (certificates, applications)
Letterhead, business cards & envelopes
ReportLab & InDesign production
Email
Systems
Email Systems & Communications
Welcome Sequences, Renewal Campaigns & ESP Templates
Responsive HTML email templates compatible with all major ESPs — onboarding sequences, renewal cycles, re-engagement campaigns — with merge fields, A/B subject line recommendations, and send-timing guides.
Welcome & onboarding sequences
Renewal cycle templates (90/60/30-day)
Lapsed member re-engagement campaigns
Conference save-the-date campaigns
All templates ESP-compatible
Section 508 accessible
Social
Launch
Social Media & Launch Assets
14 Branded Templates Across Facebook, LinkedIn & Instagram
Complete social media asset systems delivered as layered source files so staff update content without design software — plus coordinated brand launch kits with press releases, affiliate packages, and announcement campaigns.
Facebook: profile, cover, 3 post templates
LinkedIn: banner, logo, 3 post templates
Instagram: profile, 3 post templates
Layered PSD/AI source files
Launch announcement email + press release
State/affiliate launch kit
Train
Templates
Training Templates & Presentations
PowerPoint Systems, Workbooks & Facilitator Materials
Fully branded master PowerPoint templates with 20+ slide layouts, participant workbooks, facilitator guides, and course one-pagers — all locked to brand specs so anyone on staff produces on-brand materials without design software.
Master PowerPoint template (.potx) — 20+ layouts
Participant workbook template (.dotx)
Facilitator guide template
Course overview one-pager template
Training calendar design
MindEdge module title cards
Case Studies

Four years of board-approved digital strategy — governance frameworks, CRM architecture, and 17 consecutive board approvals across a full digital modernization program.

The Problem
Digital initiatives were consistently dying in the boardroom due to misalignment between technical proposals and governance requirements.
The Solution
Developed a board-ready presentation framework, governance protocols, and CRM architecture that translated technical strategy into fiduciary language.
17
Board Approvals
4yr
Engagement
41%
CRM Close Rate Lift
3
Departments Unified
We'd been trying to get board approval for digital modernization for almost two years before we engaged TechStack. Danny understood something that most consultants don't — that a board of directors isn't your audience, they're your obstacle, and you have to build your case accordingly.
RP
Rhonda Parouty
CFO, Genexis
View Full Case Study

Full rebrand from Epic Ink Pros to Wall Print Studio — new visual identity, commercial bid packet with CSI spec divisions, GBP overhaul, and a B2B pivot that opened doors to corporate procurement.

The Problem
The name 'Epic Ink Pros' was perceived as a tattoo shop, causing confusion and lost commercial contracts worth thousands of dollars.
The Solution
Complete rebrand to 'Wall Print Studio' with new visual identity, commercial bid packet with CSI spec divisions, and a B2B commercial positioning strategy.
Full
Brand Overhaul
3×
Commercial Lead Quality
B2B
Market Pivot
New
Bid Infrastructure
The name change alone felt scary — we'd spent years building recognition under that brand. But Danny laid out exactly why it was the right move. The commercial bid packet he created opened doors we couldn't even knock on before.
VF
Valerie French
CEO, Epic Ink Pros / Wall Print Studio
View Full Case Study

Full SaaS platform built from zero — React 18, Supabase, Stripe billing, dual dashboards, and an AI newsletter engine. Concept to live production in 90 days.

The Problem
Nourished Collective had a fully validated concept but no platform — they needed a production-grade SaaS application built from scratch, on a tight timeline.
The Solution
Designed and built the full platform end-to-end with React 18, Supabase backend, Stripe billing, dual dashboards, and an AI-powered newsletter engine.
90d
Zero to Launch
47%
Newsletter Open Rate
5
Provider Types
Day 1
Stripe Billing Live
I had talked to three other developers before Danny and none of them could wrap their head around what I was actually trying to build. Danny got it in the first conversation and had a plan by the second. We launched in 90 days and I still can't believe it's real.
SS
Sherie Schjolin
CEO, Nourished Collective
View Full Case Study

Proprietary SaaS platform tracking brand visibility across ChatGPT, Perplexity, and Google AI Overviews — automated lifecycle tagging, real-time analytics, three service tiers.

The Problem
Search behavior is shifting — AI engines are becoming the primary discovery method for B2B buyers — but businesses lacked any tools to measure or optimize for AI visibility.
The Solution
Built a proprietary SaaS platform with automated lifecycle tagging, real-time journey tracking across ChatGPT, Perplexity, and Google AI Overviews, and tiered analytics dashboards.
3
Service Tiers
Real-time
Data Sync
AI
Analytics Engine
3
AI Platforms Tracked
View Full Case Study
Design & Brand Work
nourishedcollective.com Nourished Collective Discover Brands Journal Join Free Wellness brands, curated with intention. Discover 200+ vetted wellness brands, practitioners & products. Explore Brands Vitality Co. Supplements Bloom Herbs Apothecary Luna Sleep Wellness AI WEEKLY DIGEST This week: adaptogens, sleep optimization, and 4 new verified brands Read Issue → Vendor Dashboard Monthly Views 4,821 ↑ 23% vs last month Saves 312 ↑ 41% vs last month Revenue $1,240 Stripe · Active plan
View Full
Website Design
Nourished Collective — Wellness Marketplace UI
Consumer portal, vendor dashboard, AI newsletter feed. Warm editorial aesthetic built for trust and conversion.
Wall Print Studio Logo
View Full
Logo Design
Wall Print Studio — Brand Mark System
Geometric W-form mark with print grid motif. 4 variants: full color, reversed, mono, single-color.
COLOR SYSTEM #000000 #0d0d0d #E84A0C #F06030 #eef2ff TYPOGRAPHY Inter Black Inter SemiBold — Subheadings Inter Regular — Body copy at 14–16px MONO LABELS — UPPERCASE UI COMPONENTS Book a Call → View Services Card Component sm full
View Full
Brand Identity
TechStack LLC — Full Brand System
Color system, type hierarchy, UI component language. Applied across site, portfolio, and all client materials.
EPIC INK PROS COMMERCIAL BID PACKET Division 10 · Signage & Graphics Project Name Client / General Contractor Service Type ▾ Wall Murals ✓ Vinyl Graphics Environmental Branding Submit Bid Request CSI DIVISIONS Div 01 · General Div 06 · Wood Div 09 · Finishes Div 10 · Signage ✓ Div 12 · Furnishings Fillable PDF Form Fields Dropdowns Checkboxes Overlay Layer
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Print & Signage
Epic Ink Pros — Commercial Bid Packet
CSI-spec fillable PDF. Division 10 signage format. Built to compete in institutional procurement.
techstackllc.info TS TechStack Services Pricing Industries Book a Call → SEO · AEO · AI · MARKETING Build stronger search visibility. Without the agency smoke machine. Book a Strategy Call STRATEGY SNAPSHOT ✓ Search visibility ✓ Answer engines ✓ Generate output ✓ Reporting Qualified visibility What TechStack can help improve ⚡ SEO & Local 🤖 AEO & AI 📊 Reporting 🛠 Full Stack Dev 213 Engagements $6.2M+ Revenue 18.7× Avg ROI 94% Retention
View Full
Website Design
TechStack LLC — Marketing Website
Vite + React + Framer Motion. Dark technical aesthetic. Audit widget, animated hero, strategy booking flow.
TechStack LLC Logo
View Full
Logo Design
TechStack LLC — Logo & Mark
T-S letterform with forward-motion chevron. Blue-to-orange gradient. 4 variants + full usage guidelines.
Logo Design Bold and Modern
View Full
Logo Design
Logo Design — Bold & Modern
Three concepts: geometric mark, mountain peak, dynamic swoosh. Full range from icon-driven to wordmark-led.
Logo Design Clean and Minimal
View Full
Logo Design
Logo Design — Clean & Minimal
Flora, Maren Kole, Tidal — organic, geometric, and fluid mark styles across three brand identities.
Branding Identity Systems
View Full
Brand Identity
Branding — Identity Systems
Four complete brand systems: APEX (tech), FLORA (wellness), FORGE (streetwear), TIDAL (finance). Logo + color + typography + mockups.
Forge Brand Identity
View Full
Brand Identity
Brand Identity — Forge Streetwear Co.
Industrial streetwear brand. Condensed type, hammer logomark, geometric pattern system. Applied to apparel, tags, and packaging.
Performance & Accountability
$6.2M+
Verified Client Revenue Attributed
Documented across 213 engagements with traceable attribution to specific strategy implementations — not modeled estimates.
18.7×
Average Return on Investment
Calculated against total engagement fees across measurable outcome engagements. Methodology available upon request for due diligence review.
100%
Board Proposal Approval Rate
17 consecutive board-level digital investment proposals approved across a 4-year governance engagement. Zero deferrals post-engagement.
94%
Client Retention Rate
Across all active engagements measured over a trailing 36-month period. Industry average for comparable advisory services is 67%.
<90d
Average Time-to-Measurable-Outcome
From engagement start to first verifiable performance metric improvement across SEO, platform, and brand strategy engagements.
0
Scope Overruns Billed Without Authorization
Every engagement operates on a defined scope with written change authorization required before any additional billing. No surprise invoices.
All figures represent real client outcomes. Supporting documentation, methodology breakdowns, and engagement summaries available upon request for due diligence, audit, or board review purposes.

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next case study?

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